Cheapest Place to Buy a TV in 2026: A Retailer-by-Retailer Breakdown

A new TV is one of the purchases where doing 30 minutes of research can save you $100–$300 easily. TV prices fluctuate dramatically across retailers — and the same 65" model can genuinely cost $200 more at one store than another on the same day.

Where TVs Are Cheapest (By Retailer)

### Costco: Best Overall for Large-Screen TVs

Costco is the most consistently underrated TV retailer. Their selection is limited to 30–50 models, but what they carry is priced aggressively. More importantly, Costco includes a 2-year extended warranty in the base price — something that would cost $80–$150 extra elsewhere.

For 65" and 75" TVs, Costco is hard to beat on total value. The return policy (Costco accepts TV returns within 90 days, no questions) also eliminates a major risk with large purchases.

Best brands at Costco: Samsung, LG, Sony, Hisense

### Amazon: Best for Mid-Range and Budget TVs

Amazon carries every major brand and model, with genuine competitive pricing on most. Fire TVs (Amazon's own brand) are priced below comparable alternatives and frequently go on sale. TCL and Hisense models on Amazon are consistently cheaper than Best Buy for comparable specs.

The risk with Amazon is that you're buying online with a return process that involves shipping back a 65" box — not trivial.

### Best Buy: Best for Open-Box Deals and In-Person Shopping

Best Buy's everyday TV pricing is rarely the lowest. But their open-box section (both in-store and at BestBuy.com) can offer 15–30% off TVs that have been returned in like-new condition. These come with a Best Buy return guarantee.

Best Buy is also the right choice if you want to see the TV in person before buying, or if you want professional installation.

### Walmart: Best for Budget TVs Under $400

Walmart's TV selection skews toward budget and value brands. For a 50" or 55" TV under $400, Walmart often has the lowest prices. Onn (Walmart's house brand) and TCL models at Walmart are competitive for price-conscious buyers.

### Sam's Club: Underrated Option

Sam's Club carries a smaller selection than Costco but similarly competitive pricing. If you have a Sam's Club membership, it's worth checking — especially on Samsung and LG models.

When to Buy a TV

Super Bowl Season (January): Retailers aggressively discount large-screen TVs in January as people prepare for Super Bowl parties. This is one of the best times to buy a 65"+ TV.

Black Friday / Cyber Monday: The biggest TV sale season of the year. Major savings on all sizes.

Amazon Prime Day (July): Strong discounts on Amazon-brand Fire TVs and competitive pricing on other brands.

Avoid March–May and August–October: Slowest promotion periods.

What to Actually Compare

Don't just compare price — compare the total package:

• **Warranty included** (Costco includes extended; others don't)
• **Return window** (Costco 90 days; Amazon 30 days; Best Buy 15 days for non-members)
• **Delivery and installation cost** (can add $50–$150)

Find the Best Price in Seconds

Before buying any TV, search the model number on CheapestFinder to instantly see which retailer has it lowest today. Prices change weekly, and the cheapest retailer shifts constantly.